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Engagement ads Captivate consumers with rich creative messages

What is it?

Engagement Ads strengthen brand-to-audience relationships by making a rich creative canvas come alive as consumers stream videos, play games, and more. Advertisers only pay when audiences engage - ensuring that your message is resonating with people that are interested in your brand. Engagement Ads can be built in DoubleClick Studio and are served on the Google Display Network. Find out more

Case Study

Read through our customers examples and check out our best practices

Build Guides

Follow our step-by-step build guides, Lightbox, YouTube Masthead in Lightbox, Catalog in Lightbox.

See all engagement ads

How does it work?

Choose from a variety of formats that marry the art of creative story telling with the science of digital. Here's how:

Lightbox Ads: High-impact brand experiences on the Google Display Network



Embed a YouTube video, game, or other stunning piece of content into a standard IAB-sized, scalable ad unit that expands into a near full-screen canvas. After a 2 second hover delay to help determine that a user actually intends to engage, content expands in the forefront while a dimming effect on the page underneath makes your content stand out.

Masthead Lightbox

YouTube Masthead in Lightbox: Reuse your Youtube Homepage Masthead across the Google Display Network

Capitalize on already-created YouTube Homepage Masthead creative pieces by reusing them in the Lightbox format. A 2 second hover delay applies to help eliminate accidental expansions and offer a better gauge of whether the content has genuinely engaged the user.

Catalog Lightbox

Google Catalogs in Lightbox: Transform your traditional catalog into a beautiful, digitized version

Extend the content of your printed catalog across the web so users connect with a beautiful, digitized version. Pay only when your catalog is opened and get access to metrics like page flips and product views as they digitally browse. Test and reach new audiences, eliminate traditional printing and shipping costs, and better understand consumer behavior for future ad campaigns.